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SD-WAN Market Recent Trends, Developments, Challenges and Opportunities

The soaring adoption of big data and the internet of things (IoT) is expected to accelerate the SD-WAN market at a CAGR of 38.6% during the forecast period (2020–2030). The market was valued at $1.4 billion in 2019 and it is projected to reach $43.0 billion revenue by 2030. 

As IoT and big data have data privacy, security, knowledge scarcity, and data handling and data management issues attached to them, enterprises are increasingly adopting SD-WAN solutions to overcome these challenges, through centralized management and control, minimization of the risks, and zero-touch provisioning.

Besides, the soaring need for network visibility and privacy will also accelerate the usage of SD-WAN solutions in the forthcoming years. Databases, applications, and enterprise information are becoming vulnerable to unauthorized access due to the mounting amount of data being used across businesses. 

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As traditional WAN solutions are insufficient in protecting the network from surging threats and offering effective security control for cloud applications, information technology (IT) departments of business firms are rapidly shifting toward SD-WAN solutions, as they can quickly pinpoint a security attack.

According to P&S Intelligence, North America dominated the SD-WAN market in the past, due to the vast adoption of next-generation technologies, high requirement of businesses to simplify their network operations, and presence of established network providers in the region. 

Moreover, the escalating focus on the introduction of SD-WAN solutions and increasing government support toward setting up 5G network infrastructure also supports the usage of SD-WAN solutions in the continent. For example, in March 2020, the U.S. Federal Communication Commission (FCC) introduced the National Strategy to Secure 5G, which focuses on the implementation, development, and management of 5G communication infrastructure.

Whereas, Asia-Pacific (APAC) is expected to demonstrate the fastest growth in the SD-WAN market during the forecast period. Market players in the region are collaborating with cloud service providers to aid businesses in securing hybrid IT network and accelerating digital transformation. Thus, the surging adoption of IoT and big data and rising shift toward cloud-based WAN solutions from traditional WAN will augment the need for SD-WAN solutions in the foreseeable future.

This can be primarily ascribed to the rising deployment of wireless devices, surging usage of enterprise network solutions, mounting emphasis of small and medium enterprises (SMEs) on the adoption of cloud solutions, escalating awareness regarding network security, mushrooming IT expenditure, and soaring popularity of bring-your-own-device (BYOD) culture at workplaces in the region. 


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