The emergence of e-cigarette retail websites is driving the sales of e-cigarettes in South Africa. Moreover, with the rising penetration of the internet and the mushrooming usage of smartphones, many e-cigarette producing companies are increasingly focusing on marketing their products via online channels and promoting them via social media. Vape Africa, eCiggies Online Store, and VapeShop are some of the major online suppliers of e-cigarettes in the country. Besides, the declining use of conventional cigarettes, rising public awareness about the negative health effects of tobacco smoking, and greater convenience and safety provided by e-cigarettes are also fueling their sales in South Africa. In addition, the implementation of various policies by the government, such as the surge in taxes and stricter regulatory control, is also propelling the sales of e-cigarettes in the country. Owing to the aforementioned factors, the popularity of e-cigarettes is soaring in South Africa, which...