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Transparent Display Market Assessment Covering Growth Factors and Upcoming Trends

Factors such as escalating demand for smart glasses and growing adoption of transparent displays in the advertising industry will accelerate the transparent display market at 46.2% CAGR during the forecast period (2019–2024). The market stood at $524.7 million in 2018 and it is set to value $4,933.6 million in 2024. The market is currently observing high adoption of transparent organic light-emitting diode (OLED) displays, as these are more beneficial than liquid crystal display (LCD) displays, due to the fact that they offer better viewing angles and higher image resolution than the latter.

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Moreover, the intensifying advancements in the healthcare sector will fuel the transparent display market in the forecast period. Healthcare facilities are using these products during surgical procedures and checkup of patients. These screens display vital sign of patients, such as blood pressure, oxygen levels, and heartbeats, which assist doctors during regular checkups and surgeons during critical operations.



Moreover, the growing healthcare spending across the world will boost the demand for these products in the future. During the forecast period, the transparent display market will demonstrate the fastest growth in Asia-Pacific (APAC), due to the burgeoning demand for these products from Japan, India, South Korea, and China.

Moreover, the presence of numerous transparent display manufacturers in China will make it the leading nation in the region. Besides, low cost of these displays, their increasing adoption in the retail sector, and rising number of shopping malls and shopping complexes will propel the demand for transparent displays in the country during the forecast period.

Thus, the growing focus of retail sectors on outdoor advertisements and the increasing application of transparent displays in the healthcare industry will fuel the market in the forecast years.
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