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MVNO Market To Witness a CAGR of 7.1% during 2021–2031

A number of factors such as the surging demand for low-cost mobile services and penetration of mobile devices, increasing need for triple-play services in emerging economies, segment-targeted pricing and innovative distribution strategies, and rising requirement for high-speed internet connectivity across the world are expected to drive the growth of the mobile virtual network operator (MVNO) market at a CAGR of 7.1% during the foreseeable period (2021–2031). 

According to P&S Intelligence, the market size is projected to reach $139,663.0 million by 2031 from $66,582.0 million in 2020. Globally, the European MVNO market accounted for the largest share in 2020, and it is projected to witness the same trend in the coming years as well. This can be mainly due to the noteworthy average net revenue per user (ARPU) and the presence of a large number of MVNOs in the region. 


Whereas, the Asia-Pacific (APAC) market is projected to record the highest growth rate in the coming years. This can be ascribed to the partnerships between mobile phone manufacturers and MVNOs, rise in number of mobile subscribers, increase in smartphone penetration, and surge in usage of mobile data in the region. Moreover, on the basis of business model, the MVNO market is classified into service MVNO, full MVNO, and reseller MVNO. Among these, the full MVNO category is projected to record the fastest growth during the forecast period.

This can be because non-telecom participants, including financial institutions, retailers, and postal service providers, are projected to enter the market in the coming years through the full MVNO business model. This model becomes popular quickly because MVNOs offer to upsell their own services, their own SIM cards, create better business relationships, and take complete customer ownership.

Thus, the surging need for triple-play services and the rising demand for low-cost mobile services and penetration of mobile devices across the world are projected to propel the market growth in the coming years.
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