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Growing Internet Penetration Driving Online Fitness Service Market Boom

The global online fitness service market is growing rapidly, on account of various factors, such as the ballooning use of smart devices, such as smartphones, smart TVs, and smartwatches, increasing penetration of the internet, especially in developing countries, and rising public awareness about the importance of health and fitness.

As per the forecast of the market research organization, P&S Intelligence, the market will demonstrate rapid expansion during 2021–2030 (forecast period). According to Our World in Data, India, China, and the U.S. are home to 391 million, 765 million, and 245 million internet users, respectively. Further, as per the World Bank, nearly 57.0% of the worldwide population had access to the internet in 2019.


 With the increasing penetration of the internet, people are able to easily use various connected fitness devices for measuring several health parameters, such as heart rate and calories burnt, and achieve their health and fitness goals. Moreover, since the internet is providing a favorable platform for watching and streaming live and recorded videos, its increasing penetration is helping the players in the online fitness service market reach out to a large number of people.

Apart from these factors, the growing popularity of various outdoor fitness activities is also fueling the expansion of the industry across the globe. Nowadays, people are trying out various outdoor exercises and activities for maintaining their fitness. Activities, such as strength training, body weight training, pilates, yoga, high-intensity interval training, cycling, and trail running can be easily performed with no or minimal equipment in parks and other outdoor areas.

Thus, the popularity of online fitness services will boom all over the world in the years to come, mainly due to the increasing penetration of the internet and growing usage of smart devices.

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