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Web Conferencing a Powerful Cost-Cutting Tool for Corporates

Presently, the highest usage of these solutions is being witnessed in the information technology (IT) & telecom sector. Corporate firms around the world are using these solutions to help their team members interact remotely and boost productivity. Companies have shifted a great part of their workflow on the cloud, which is allowing employees to work from wherever they are. The increasing adoption of the bring-your-own-device (BYOD) policy is also playing an important role in this regard.

This policy allows employees to use their smartphones and laptops for office work from anywhere, which creates a need for web conferencing solutions. The usage of such solutions has been the highest in North America till now because of the availability of high-speed internet, presence of numerous IT companies offering such solutions, and existence of a huge number of multinationals.

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In the coming years, the fastest web conferencing market growth will be seen in the Asia-Pacific (APAC) region on account of the widespread implementation of the WFH policy. For instance, Tata Consulting Services Limited aims to shift 75% of its entire workforce to this model by 2025. This has arguably driven the demand for web conferencing solutions, more so among large enterprises than small and medium enterprises (SMEs), as the former have more employees spread around the world.

Due to their dispersed operations, their employees are always on the move, which necessitates having web conferencing solutions on their devices to connect with clients and the office team remotely. Similarly, SMEs are also now adopting such solutions at a rapid pace as they help them reduce their operational costs. Moreover, the availability of cost-effective web conferencing solutions on the cloud is encouraging SMEs to try them out.

However, it is not only SMEs that are getting attracted to cloud solutions, but large companies as well. Cloud offers several benefits over software deployed on premises, including lower infrastructure requirement, anytime, any-day access, and scalability. Therefore, even those companies that have been using on-premises web conferencing solutions have begun to shift to cloud-based variants in order to reduce their operational costs even further.

Even though cloud solutions carry a fair risk of data breaches and other cybercrimes, the advancements in cloud security are helping dissipate the concerns of users. Thus, web conferencing solutions will continue seeing wide adoption as they are instrumental in helping companies save on operational costs.

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