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How Is Rising Internet Use Driving Video Streaming Market Growth?

Categories under the deployment segment of the video streaming market include cloud and on-premises. In 2018, the on-premises category generated the higher market revenue, due to the dominance of Pay TV, despite the emergence of OTT platforms. For instance, in recent years, cable TV, DTH, and DTT have been witnessing a significant surge in North America. Whereas, the cloud category is expected to demonstrate the fastest growth during the forecast period, because Dropbox, iCloud, Google Drive, and SharePoint have become a vital part of the overall mobile experience.

Geographically, North America accounted for the largest share in the video streaming market in 2018, due to the wide-scale practice of streaming videos on smartphones in the region. Moreover, the availability of high internet speed and strong broadband connectivity North America are major contributors to the market growth in the region. Besides, the increasing availability of customized content is also supporting the market growth in the region.

 


Additionally, the burgeoning investments being made in innovative technologies are also adding to the revenue of the regional market. Whereas, the Asia-Pacific (APAC) video streaming market is expected to witness the fastest growth during the forecast period. This can be attributed to the surging penetration of smart devices, such as laptops, smartphones, smart TVs, and tablet PCs, declining data costs, escalating internet surfing activities on handheld devices, and rising advancements in the telecom infrastructure in the region.

Among APAC nations, India is projected to demonstrate the fastest growth in the forecast years, due to the falling data tariffs and increasing penetration of smartphones in the country. Thus, the growing penetration of the internet and the booming number of social media users will drive the market growth in the foreseeable future.

This market research report provides a comprehensive overview of the market
  • Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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