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Wi-Fi Analytics Market Worldwide Opportunities, Driving Forces, COVID-19 Impact Analysis, Future Potential 2030

On account of the booming number of smartphone users, escalating public Wi-Fi deployment rate, and rising integration of the big data technology, the Wi-Fi analytics market is projected to advance at a robust CAGR of 24.2% during the forecast period (2020–2030). The market generated $5,210.0 million in 2019, and it is expected to reach $52,975.5 million by 2030. Wi-Fi analytics includes the use of Wi-Fi networks to gather data from Wi-Fi-equipped devices, such as laptops and smartphones. 

The collected data includes the overall information on the device trends and behavior within the network and outside. The component segment of the Wi-Fi analytics market is categorized into solutions and services. Under this segment, the solutions category dominated the market in 2019 due to their increasing deployment in restaurants, sports arenas, retail stores, and business enterprises. Currently, businesses are focusing on redefining their user experience via targeted marketing and accessing online behavioral data.

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The installation of Wi-Fi analytics solutions helps users understand and engage with their customers during their visit, as these help in predicting the customer behavior, remarketing their offerings, and improving the customer experience. Among different regional markets, the North American Wi-Fi analytics market generated the highest revenue in 2019, primarily due to the strong presence of Wi-Fi analytics solution vendors in the region. 

North America is home to industry giants such as GoZone WiFi LLC, Cisco Systems Inc., Cloud4Wi Inc., and Yelp Inc. Additionally, the high financial stability of the U.S. and Canada has enabled these countries to adopt new-age technologies, such as artificial intelligence (AI), big data, and IoT, at a large scale. Thus, the efficiency of Wi-Fi analytics in the collection and storage of data and monitoring and tracking of users’ behavior will amplify its integration in several sectors, such as retail, hospitality, and transportation.
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